Entice potential clients to give your food a chance.
No matter how tasty your treat may be, if people don't know of the food's existence they will likely never have the opportunity to enjoy it. To ensure that potential fans don't fail to experience your food, promote the edible products you offer.
Sampling
Often the best way to catch the attention of a potential food buyer is to give her a taste of what you have to offer. Set up a sampling booth near the shelf that houses your product at a store, or task an employee with offering food samples to shoppers if your restaurant sits in a strip mall. Ensure that your samples represent the best you have to offer to ensure that they effectively catch your potential buyer's attention.
Online Presence
When their stomachs start to growl, many take their search online. Make sure this Internet search leads them to your product by creating and maintaining an online presence. Include tempting pictures of your tasty treats to entice buyers.
Customer Coupons
Give potential buyers the chance to try your product without emptying their wallets by distributing customer coupons. Give customers coupons for greatly reduced prices, or offer them the products for free as a way of getting them hooked.
Food Benefit Advertising
Some consumers are on the hunt for healthier eating options. If the food you are offering is of this healthy variety, make that fact known. Create brochures that outline the health benefits of your foods, and provide calorie and fat content. To increase the likelihood that this information gets into the hands of health-conscious consumers, place it on display at health-food stores or gyms.
Billboard Advertising
Get drivers to look up from the road just long enough to behold your product by taking out billboard advertisements. Create billboards prominently featuring your company name and images of your foods. Include a catchy slogan to make the attention-getting ad even more effective.
Tags: your product, ensure that, have offer, your food, your foods
